The art gallery, Project 88, is embarking on an effort to transport their physical experiences to the virtual domain with curated videos of exhibits, talks and sessions held at the gallery through their YouTube channel. Titled Art Talks, the channel was an experiment that the gallery resorted to during the Covid-19-induced lockdown two years ago, but not pursued further till now. Gallery director Sree Goswami says, "Back then, the digital space was the only one available or viable for audience engagement. When business returned to normalcy, we looked back at some of the learning from the experience. One of them is that the digital realm is accessible in ways the physical space cannot be."
The first video of the new project uploaded this week - Meera Mukherjee: Photographs by Arun Ganguly - is an example of the venture. The videos, scheduled to release every month, also allow the gallery to archive their collection and explore the new medium, says Goswami. "There is a huge audience that wants to know about artists, their work or how curators are thinking. It is also a means to share these exhibitions with people to whom the gallery might not be accessible," she points out.