Alison Hugill writes about Diana Campbell’s project Vanity Project at the namesake nail salon in New York, where Campbell integrated video art into the manicured experience.
“Video art doesn’t always have the best reception in art galleries or museums: visitors rarely take the time to sit through a whole screening, in a setting where videos are looped and it’s easy to come and go as you please. But what if you were physically compelled to watch video art from start to finish?
It’s not as bad as it might sound: replace the usual nail salon TV programming drivel with a tastefully curated selection of video works by established international artists and you have part of the concept behind Vanity Projects NYC. The other part concerns your nails.”